Creative Strategy & Campaign Management

Design + Copy + Strategy

As a Creative Strategy Manager at Knowledge to Practice, a small medical education technology start-up, I managed all our digital marketing campaigns.

I designed, wrote copy, and managed this advertising campaign through Facebook. Using A|B testing, I increased clickthrough rates and conversions, while lowering cost-per-click.

This B2C campaign was very successful in driving both traffic to the product pages and sales of our online continuing medical education courses.